Go To Market Specialist

Thrasker is a fast-growing digital agency headquartered in Florida, USA, with a talented global team in Skopje. We specialize in branding, website development, and performance-driven marketing that helps clients stand out and scale. Our work blends creative storytelling, technical precision, and data-backed strategy - and now, we’re looking for a GTM Strategist to help us push our clients’ brands further.

The GTM Strategist will play a key role in shaping how Thrasker’s clients launch, scale, and succeed in their markets. You’ll own the strategic roadmap for go-to-market campaigns — analyzing positioning, defining customer segments, crafting messaging frameworks, and aligning cross-functional teams to drive measurable growth. This role sits at the intersection of strategy, marketing, and execution, ideal for someone who thrives on data, creative problem-solving, and big-picture thinking.

• Develop go-to-market strategies for new brands, product launches, and service offerings
• Conduct market, audience, and competitor analysis to identify positioning opportunities
• Define and refine ideal customer profiles (ICPs) and messaging frameworks
• Collaborate with creative, web, and performance teams to align launch deliverables
• Oversee campaign planning across paid media channels
• Work closely with account managers and digital specialists to ensure strategic execution
• Track, measure, and optimize GTM performance using analytics and feedback loops
• Present strategies, launch plans, and insights to both internal stakeholders and clients

• 4+ years of experience in marketing strategy, brand strategy, or GTM planning
• Strong understanding of digital marketing channels (SEO, PPC, paid social, email, automation)
• Proven success in product or service launches for B2B or B2C brands
• Excellent analytical skills with the ability to turn insights into action
• Strong communication and presentation abilities
• Experience working with creative and performance marketing teams
• Bachelor’s degree in Marketing, Business, or a related field