First and foremost, targeting the right audience ensures that your ads are shown to people who are most likely to be interested in your products or services. Facebook's powerful targeting system allows you to choose specific demographics, interests, behaviors, and even custom audiences based on your existing customer data.

• - Demographic targeting includes factors such as age, gender, education level, job title, relationship status, and more. This information is gathered from users' profiles, pages they've liked, and other data Facebook collects on their users.
• - Interest targeting allows advertisers to target people based on their interests and activities on Facebook. This includes pages they've liked, posts they've engaged with, and other actions they've taken on the platform. Advertisers can select from various interests, including hobbies, entertainment, news, and more.
• - Behavior targeting is based on user behavior outside of Facebook, such as purchase behavior, device usage, and travel behavior. Facebook partners with data providers to gather this information and make it available for targeting in ad campaigns.
• - Custom audience targeting allows advertisers to upload their own customer data, such as email addresses or phone numbers, to create a custom audience. Facebook matches the data to its user base and creates an audience that can be targeted with ads.
• 5. Utilize lookalike audiences: Lookalike audiences are groups of people who share similar characteristics with an existing customer base or custom audience. This can help expand the reach of an ad campaign to people who are more likely to be interested in the business.

Additionally, targeting the correct audience can help reduce your Facebook ads' cost per click (CPC). When you target a more specific audience, you may pay less per click than if you were targeting a broader audience. This is because Facebook's algorithm rewards highly relevant ads to their target audience, leading to a higher relevance score and lower CPC.

Another advantage of targeting the right audience is the ability to segment your ads for different groups. For example, if you're selling a product that appeals to both men and women, you can create separate ad sets for each gender, each with its own messaging and targeting. This allows you to tailor your ads to each group's specific interests and needs, resulting in a more effective ad campaign.

It's important to note that targeting the right audience also means excluding the wrong audience. Facebook allows you to exclude specific demographics, interests, and behaviors to ensure your ads are not being shown to people who are unlikely to convert. This helps to reduce wasted ad spend and improve the overall effectiveness of your ad campaign.

When you have the wrong Facebook audience for your ads, you may waste your ad budget on people not interested in your products or services. This can result in low engagement, click-through rates (CTR), and conversion rates. Ultimately, this means you are not getting the most out of your Facebook advertising budget.
For example, let's say you are a fashion retailer targeting women's clothing, but your ads are being shown to men or women not interested in fashion. These people are unlikely to engage with your ads or make a purchase, leading to a low return on investment (ROI) for your ad campaign.
Another issue with having the wrong Facebook audience is that it can affect your relevance score. Facebook's algorithm rewards ads highly relevant to their target audience by giving them a higher relevance score. When your ads have a low relevance score, Facebook may show them to fewer people or charge you more for each click. If you are using automatic bidding, having the wrong Facebook audience can lead to higher costs per click (CPC) or cost per impression (CPM). Facebook's algorithm will try to find the right audience for your ads based on the bidding strategy you choose, but if the audience is not a good match for your ad, you may end up paying more to reach the wrong people.

Targeting the right audience is crucial when running Facebook ads for a company. By focusing on specific demographics, interests, and behaviors, you can increase the chances of your ads being seen by the right people, reduce your CPC, and ultimately improve the effectiveness of your ad campaign. At Thrasker, we specialize in creating highly targeted Facebook ad campaigns that deliver results. Contact us today to learn how we can help you grow your business and reach the most profitable audience.