The "RBH" logo is designed to make a bold and impactful statement. The initials "RBH" are featured prominently in bold capital letters, creating a strong visual presence. The navy color chosen for the letters exudes a sense of trust, professionalism, and authority. Beneath the initials, the text "Government Sales and Search" is displayed in a contrasting red color. This text provides clarity and context, describing the company's focus and expertise. The red color adds a vibrant touch and grabs attention, while also conveying energy and passion. On the left side of the logo, a box is positioned, and within it is a vector illustration of the White House. This iconic symbol represents government and authority, aligning perfectly with the company's specialization in government sales and search.
The process of designing the "RBH" logo began with thorough research to understand the brand's identity and target audience. Multiple concepts were explored, focusing on bold typography and a navy color scheme to convey professionalism and reliability. Red was introduced as a contrasting color to highlight the secondary text, "Government Sales and Search," symbolizing energy and passion. The iconic White House illustration was carefully incorporated to represent the brand's specialization in government-related services. Through iteration and refinement, a balanced composition was achieved, ensuring the logo's versatility across various mediums. The final design effectively captures attention, communicates authority, and conveys the brand's focus on government sales and search.